💜Klezma Investor Updates December 2022🎧

Dear Friends,

What a wild couple of months it has been for us at Klezma.

Much to share, and more to come. Let's get right intro it. 

Here is the TLDR (Short deep dive below) 👇

• 💜 Cofounder of Polygon, Sandeep Nailwal invested in Klezma

• 📸 Ali Abdaal (top 1% of Creator on Youtube with over 3.5M subs) invested in Klezma

• 🎵 Signed our first 5 artists

• 🤝 Partnered with Decentraland for the Metaverse Music Festival, along with Ozzy Osbourne, Soulja Boy, Dillon Francis, and more to perform main stage

• 👖We integrated with Decentraland in order for our artists to create Wearable Digital Merch in the Metaverse with VIP access to collectors

• 📰 Klezma was featured in a Billboard article

• 🕺Matthew Adell joins Klezma as advisor (2x founder with exits, prev. VP Napster, and Music Executive with over 20 years of experience)

• 👋🏼David Shin (Head of BD for Asia & EMEA @ Immutable X) joins Klezma as Advisor

• 🙌Developed reward system that utilizes NFTs and bounties to incentivize and increase engagement between artists and fans on social media, streaming platforms, and on Klezma

• We created the first-ever Immersive Music Video NFT collection that rewards collectors for their continuous engagement called "Wayha" by Stephen Jacobs aka Bosa (Prev collabed with ASAP Rocky, Brockhampton, and more)

How can you help ? 

• Warm intros to strategic investors (we are not currently officially fundraising)

• Warm intros to artists or artist managers 

Product

🚀Our Private Beta Launched We had 30 of our first users come on and use the platform for anywhere between 20-60 mins, and let us know how excited they were to finally see and use Klezma. Through that and a ton of user interviews we continued building on what they want: clout + private access to their favorite artists.

🎳 We gamified fandom by creating Immersive NFT Drops. Based on user feedback, we created a reward system that utilizes NFTs and bounties to incentivize engagement both on Klezma and on Tiktok, Youtube, Instagram, etc. as well as track and display who are the biggest supporters of artists aka who are an artist's Superfans.

Simply put: the more you engage and support the artist, the more "badges" you will receive representing your loyalty and granting you more VIP access to the artist (which will also be shown to the world on your Klezma profile and in your wallet).

🤝On and off-chain (super)fan data is here. Smaller artists have no idea how to start and scale their fanbase. Bigger artists have no idea who their biggest fans are, and have zero way to interact and capitalize on their superfans. This data is priceless when it comes to marketing, branding, and so much more including driving more streams, more data-based decisions in an artists career, and overall a deeper relationship with their fans. 

Along with that we've also developed a bunch of other cool features and since then, they have been keeping in touch and waiting in suspense. 👀

Business Development / Partnerships

Decentraland 🤝 Klezma : We signed our first 4 artists. (Lian Gold, Erika Krall, PIP, and 2am) , and partnered with Decentraland (one of the largest Metaverses in web3) to bring our artists to perform on the main stage in the Decentraland Metaverse Music Festival, along with Ozzy Osbourne, Soulja Boy, Dillon Francis, and more.

We were even featured on Billboard. 🔥👇

 👖We integrated with Decentraland in order for our artists to create Wearable Digital Merch in the Metaverse with VIP access to collectors

💜 With over 30,000 attendees, the festival was a huge success. 💥

 🤝Wayha by Stephan Jacobs (Bosa) x Klezma: The first ever Immersive Music Video NFT collection that rewards continuous engagement.

Shortly after the Decentraland Metaverse Music Festival, Stephan approached us and we signed our 5th artist. Stephen Jacobs (prev. worked with A$AP Rocky, Brockhampton, Run The Jewels and more), and our team worked together to create the most innovative music NFT drop to date. 

Here is why Wayha is so innovative 👇

It is the first music video collection. (As we all know visuals add a whole other layer to expression)

Wayha is Immersive, which means it rewards people based on not only what they collect but on their engagement. Wayha allows fans and collectors to gain special badges if they are one of the first 100 collectors or followers of Stephan Jacobs (aka Bosa) on Klezma. In addition to that, fans and collectors have a chance to gain even more badges and access to Bosa, including first listen to his next single (coming soon) if they complete bounties, which are usually in the form of sharing the music in some sort of fashion.

In addition, fans and collectors have a chance to gain more with bounties.  Fans and collectors that complete bounties Bosa get even more access, including first, listen to his next single (coming soon). Bounties are usually in the form of sharing music in some sort of fashion.

For example: using “Wayha” music in your new cat video on Tiktok. (yes - we have gotten to the point where cat videos are viral).

As you can tell, Wayha mixes two very important elements for fans and collectors:

1) Access to their favorite artists and

2) Clout

But there’s another layer here: It helps Bosa as (well as any artist dropping on Klezma in the future), increase fan/collector engagement and streams and exposure on web2 platforms (socials and streaming platforms).

This is where beauty in the deeper meaning is : music today is spread through visuals (Tiktok, Youtube, Instagram, etc). This is part of how we are helping artists spread at Klezma.

This is what we at Klezma like to call: a win-win 🤘🏾.

Strategic (Team) Partnerships

🤘🏾Matthew Adell (+20 year Music Exec) joins Klezma. Matt is a former founder & CEO at Metapop and was the CEO of Beatport (both sold) and was also prev. a VP at Napster. He is a Music Executive with over 20 years of experience and we are super happy to have him as an advisor.

 🕺David Shin (Head of BD of Asia & EMEA @ Immutable X) joins Klezma. David is the Head of Business Development for Asia & EMEA. He was previously the Head of Global Adoption at Klaytn, the Founder of TZPAC and Head of Asia at the Tezos Foundation, Head of Exchange at Bitcoin.com, and comes from a deep financial backround at TD, Barclays, and Morgan Stanley. Honored to have him on board. 

Strategic Investors

💜Co-founder of Polygon (MATIC), Sandeep Nailwal, invests in Klezma. After meeting Sandeep in Dubai, he loved what we are building. Sandeep is someone we admire and respect and are happy he is part of the journey. 

🤳🏾Ali Abdaal (top 1% of Creator on Youtube with over 3.5M subs), invests in Klezma. After meeting Ali Abdaal in Dubai, we sat for a short meeting, and he quickly understood how powerful Klezma is for the creator economy. Having someone with such vast experience and influence, as well as being a very good human being, is a big honor for us. 

That's all for now!Wishing you all a Happy Holidays and looking forward to speaking soon! - Ash FishmanCofounder & CEO , Klezma